“As the Royal Air Force approaches its centenary in 2018, it’s important that we look back to our history, but we also must also look forward to the next 100 years,” says Group Captain Paul Wilkins. “It was, therefore, important to explore some new ways of doing things.”
Challenge – To maximise the effect, but minimise risk
“At this particular conference there were some very senior people, but at the same time some junior staff too, so this reticence is understandable. Then you have the other side of the problem – those who can’t wait to take centre stage, but who rarely ask the best questions. With such limited time for Q&A we felt that our use of the Lumi Insights allowed the Session Chairs to quickly and easily identify the key themes that delegates wanted more information on thereby maximising our Q&A experience.
The Solution - Live streaming and live questions
The Results – A surprising live dialogue
“Bear in mind this was a significant change of direction for us,” says Group Captain Wilkins. “But it really worked well in the end.” He adds that, at the end of each session, there were up to 30 good questions. Those that had wanted to ask a similar question could ‘like’ the original and this meant that the chair of the session could assess the questions and answer those that most interested the audience.
“Perhaps we could only answer 12 questions, but through the live feature we could see that, say, 25 had ‘liked’ some of those questions – in other words they had wanted to ask it themselves – so we knew we were steering the conference content in the right direction. It meant the time was being used on topics that were the most important to delegates and this is where the application added value for us.”
“The Lumi Event App enabled us to build up an engaging, live dialogue throughout the event; something that we hadn’t predicted. What we set out to achieve for the conference was bold and ambitious and in the main we achieved our goal, although we have learnt some lessons along the way.
“If we use a livestream again we would definitely use this technology as provided by companies such as Lumi to give us that direct interaction. It certainly brought the conference to life for many of our delegates.”
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